ITALIAN RECIPES BY:

Ambrosoli SINCE 1923

Ambrosoli is one of the most famous italian sweets company, producing honey and honey candies. It was founded in 1923 in the province of Como by Giovanni Battista Ambrosoli.

The story.

Giovanni Battista Ambrosoli was born in Como in 1882. After graduating in industrial chemistry from the Technical Institute of Winterthur (Zurich, Switzerland) and several years of work in a chemistry company in the German-speaking part of Switzerland, in 1906 he decides to go back to Italy. The reason of his comeback lays in the necessity of taking over his grandmother's agricultural holding, which has been left without a guide. Therefore, starting 1906, Giovanni Battista Ambrosoli becomes the head of his family business in Ronago (Como) and starts engaging in beekeeping, although his interest for chemistry is still alive.
What began as a passion soon becomes a real business activity: in a few years a modern beekeeping enterprise is set up and honey is packed in glass jars.

holding, which has been left without a guide. Therefore, starting 1906, Giovanni Battista Ambrosoli becomes the head of his family business in Ronago (Como) and starts engaging in beekeeping, although his interest for chemistry is still alive.
What began as a passion soon becomes a real business activity: in a few years a modern beekeeping enterprise is set up and honey is packed in glass jars.

The main objective is to sell shops a product which matches the consumers' expectations. With this aim in mind, Ambrosoli builds up the image and the message of his company, whose official registration takes place in 1923 in the Como Chamber of Commerce.
Thanks to radio commercials, that were just starting to be beneficial properties of honey are highlighted, leading to an important boost of the product sales.

beneficial properties of honey are highlighted, leading to an important boost of the product sales.

From 1930 onwards, the company diversifies its offer by adding new products such as hard candies filled with honey and "Cera Ambra" wax for furniture and floors. These are years of great success thanks to the use of sophisticated machines as well as to the advertising campaigns, which contribute to the spread of Ambrosoli's products.

After the difficulties of the war years, with economic recovery the company starts exporting its products abroad.

Today the company still preserves its family character, being run by Sandro Ambrosoli

together with several founder's nephews.