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Colussi SINCE 1911

Colussi was found in Venezia in 1911 by Angelo Colussi, coming from a family of entrepreneurs who had a passion for bakery and pastry-making. At first born to be a small bakery for the production of cookies and bread, the company started getting bigger in the early '30s, when Angelo Colussi together with his sons Alessandro, Giacomo and Alberto, opened a cutting edge facility. Colussi is currently led by Angelo Colussi Serravallo, son of Giacomo.

A 100-year-old passion

1911 - Angelo Colussi, the progenitor of the family, opens his first small shop in Venice. At first, the Colussi oven produces only bread, but it later specialises in baking Baicoli, the famous Venetian biscuits, based on an ancient recipe. 1930s - Angelo’s sons Alessandro, Giacomo and Alberto inherit the family business and open the company’s first factory with cutting-edge technology, which marks the transition from handcrafted production to industrial manufacturing. 1950s - While Italy faces a period of reconstruction and economic recovery, Giacomo - a man with a strong entrepreneurial spirit - transforms the company together with its tradition, commitment, enthusiasm and love for a job being well done into a modern factory which will remain one of Italy’s most important manufacturing facilities to this day. 1953 sees the launch of Gran Turchese, a delicious pastry biscuit which will soon win over generations of Italians and turn Colussi into one of the best-loved brands in the baked goods market.
1980s - This decade is characterized by the first diversification of the company’s products: new bakery products lines such as toasts and crackers are added to the traditional biscuits ranges.
1990s - The company continues to expand its range of bakery

love for a job being well done into a modern factory which will remain one of Italy’s most important manufacturing facilities to this day. 1953 sees the launch of Gran Turchese, a delicious pastry biscuit which will soon win over generations of Italians and turn Colussi into one of the best-loved brands in the

baked goods market.
1980s - This decade is characterized by the first diversification of the company’s products: new bakery products lines such as toasts and crackers are added to the traditional biscuits ranges.
1990s - The company continues to expand its range of bakery

products with the introduction of oven-baked snacks. Colussi also enters the pasta, rice and condiments markets. During this decade, the company establishes itself as a major Italian food company specializing in the production and marketing of a full range of high-quality products that are designed to cater to the diverse, ever changing needs of consumers.
Since 2000 - At the start of the new millennium, the company is ready to take up new challenges and conquer new markets. It adds fine pastry specialities and industrially produced bread substitute products to its existing range of items, and increases its presence in foreign markets. As a promoter of the Italian culinary tradition and a steadfast supporter of high quality in all of its operations, the Colussi Group is committed to fulfilling a mission of internationalizing and diffusing Italian savoir faire throughout the world.

fulfilling a mission of internationalizing and diffusing Italian savoir faire throughout the world.

Always doing things well, always doing things better.

We nourish our brands and products with values, technology, research and innovation to build them strong and keep them always up-to-date.
What we do is inspired by four values that are the cornerstones of our business:

  • QUALITY: our commitment to those who choose our products. Our guiding light.
  • INNOVATION: research, development and dynamism in defence of tradition.
  • INTEGRITY: we listen, respond, take action, and honour our commitments.
  • RESPECT: we employ environmentally friendly behaviours and procedures that will also benefit future generations.
  • INTEGRITY: we listen, respond, take action, and honour our commitments.
  • RESPECT: we employ environmentally friendly behaviours and procedures that will also benefit future generations.

Throughout the over one hundred years of activity of our company, our entrepreneurial heritage has consistently inspired us to do better. This passion has been handed down from father to son, along with a capacity to observe and understand the market, and then provide consumers with prompt, effective solutions. The products we offer not only reflect Italy’s tradition of fine food, but are also tastier and healthier than ever before, thanks to the use of long accumulated know-how combined with advanced technology. Our strength lies in our enthusiasm. We’re committed to offering a range of products that can effectively meet the ever-changing needs of an increasingly diversified clientele. With this goal in mind we create new categories of products and improve upon existing ones. During the process, we operate according to strict standards of ethics and sustainability so that our consumers, our staff and our partner companies always know where they stand. Our know-how is a heritage which we strive to maintain and build upon day after day, so that we can create additional value in all areas - from production to

tradition of fine food, but are also tastier and healthier than ever before, thanks to the use of long accumulated know-how combined with advanced technology. Our strength lies in our enthusiasm. We’re committed to offering a range of products that can effectively meet the ever-changing needs of an increasingly diversified clientele. With this goal in mind we create new categories of products and improve upon existing ones. During the process, we operate according to strict standards of ethics and sustainability so that our consumers, our staff and our partner companies always know where they stand. Our know-how is a heritage which we strive to maintain and build upon day after day, so that we can create additional value in all areas - from production to

distribution, from communication to organization and from innovation to the diffusion of the Mediterranean food culture. Through our brands and products, we are committed to the Worldwide diffusion of the Italian know-how. We offer and develop food products that represent Italian tradition and are typical of the Mediterranean diet. We work with passion and dedication to ensure quality and excellence, in order to offer a complete range of products that can fulfill the increasingly diversified demands of today’s and tomorrow’s consumers.

Colussi Worldwide

The Colussi Group is a private Italian conglomerate which began as a small shop in 1911. By applying values that have turned it into a highly successful business, Colussi has diversified its activities into various quality foods markets and has therefore become a major force in European markets. The portfolio of the Group now also includes some of the most famous Italian pasta, rice and baked items brands. Their trade names – Colussi, Agnesi, Misura, Flora and Sapori Siena 1832 – are recognized by consumers both for the excellence and variety of the products offered, and for their ability to be innovative in their fields. The increasing presence of the Colussi Group in foreign markets is the tangible outcome of a positive growth trend that results from the Group’s highly accepted products and the successful policies implemented by its management. Through its Partner companies, production facilities (including two in Russia and one in Romania) and distribution networks, the Colussi Group is promoting the Italian food tradition, which is valued and respected all over the World, abroad. The strategy of the Colussi Group, which emphasizes new partnerships and acquisitions, aims at reinforcing and expanding its lines of quality food products, and sharing its ethical and responsible corporate policy with current and future Partner companies.

positive growth trend that results from the Group’s highly accepted products and the successful policies implemented by its management. Through its Partner companies, production facilities (including two in Russia and one in Romania) and distribution networks, the Colussi Group is promoting the Italian food tradition, which is valued and respected all over the World, abroad. The strategy of the Colussi Group, which emphasizes new partnerships and acquisitions, aims at reinforcing and expanding its lines of quality food products, and sharing its ethical and responsible corporate policy with current and future Partner companies.

Our brands: a selection of leader

The Colussi Group owns the Colussi, Misura, Agnesi, Flora and Sapori Siena 1832 brands, which represent some of the most important trademarks in the history and culture of Italian food. Dedication, passion and know-how are the strong points of our approach. This translates into the development and marketing of both traditional and innovative products that follow the latest trends in a complex, ever-changing market. Our commitment to looking ahead involves every aspect of our work. It inspires us to seek and develop new production methods and organizational procedures, to launch new food specialities, to engage with partners an active dialogue at all levels and hence keep abreast of latest trends. The brands of the Colussi Group identify themselves via outstanding products that fulfill the desire to return to the unmatched flavours of traditional Italian food. Each of these brands embodies the core values of the Colussi Group: Italy’s great heritage of fine food; quality as our guiding light; innovation through research; development and dynamism; integrity in all our actions; and respect for our consumers, customers and employees.

levels and hence keep abreast of latest trends. The brands of the Colussi Group identify themselves via outstanding products that fulfill the desire to return to the unmatched flavours of traditional Italian food. Each of these brands embodies the core values of the Colussi Group: Italy’s great heritage of fine food; quality as our guiding light; innovation through research; development and dynamism; integrity in all our actions; and respect for our consumers, customers and employees.

Colussi

Representing well fulfilled consumer needs and excellence, Colussi is a celebrated brand in the Italian tradition of fine food. It embodies the belief of doing things well that dates back to 1911. Since then the brand has constantly succeeded in reinventing itself with new, trendy products that meet the complex, multifaceted food needs of contemporary consumers. It represents the authentic taste of Venetian Baicoli and of Gran Turchese, the distinctive golden pastry biscuit that has become a favourite treat for entire generations of Italians at breakfast and for an afternoon snack. The simplicity and lightness of the biscuit, snack, cracker, bread and toast ranges have enhanced the Colussi product line. In particular, the innovative Gusto Leggero line of biscuits and crackers, with its rich flavour combined with a low calorie count, is designed to be part of a healthy and balanced consumer diet program.

the Colussi product line. In particular, the innovative Gusto Leggero line of biscuits and crackers, with its rich flavour combined with a low calorie count, is designed to be part of a healthy and balanced consumer diet program.

Misura

Misura is the brand that pioneered a healthy and balanced diet in Italy. Launched in 1975 with a pharmacy distribution strategy at a time when the market for wellness food products was virtually non-existent, Misura quickly won over both consumers and large-scale retailers, thanks to its product portfolio. Today, Misura delivers a credible promise of nutrition on the frontier of wellness foods. This philosophy is based on a surprisingly tasty and diversified product line that is constantly growing. Misura is composed of three different lines - Per la tua leggerezza, Per la tua libertà, Per il tuo equilibrio (For your lightness, For your freedom, For your balance) - that meet three specific requirements: 100% flavour and wellness are skilfully combined in biscuits, snacks, cereals, crackers, pasta and beverages that are either sugar-free, gluten-free, egg-free or milk-free, enriched with fibres and that have a high protein content. The Colussi Group bought the Misura brand in 1996.

flavour and wellness are skilfully combined in biscuits, snacks, cereals, crackers, pasta and beverages that are either sugar-free, gluten-free, egg-free or milk-free, enriched with fibres and that have a high protein content. The Colussi Group bought the Misura brand in 1996.

Sapori Siena 1832

Sapori Siena 1832 is one of Italy’s oldest confectionary brands. The company dates back to 1832, when pharmacist Virgilio Sapori of Siena opened a small pastry shop specializing in Panforte. Almost two centuries have passed since that opening, during which the company has constantly modernized itself whilst keeping ancient Tuscan traditions alive. To complete its range of local specialities (Panforte, Ricciarelli, Cavallucci and Cantuccini biscuits), the company has created fine, fragrant pastries which can be enjoyed every day. The Colussi Group acquired the Sapori Siena 1832 brand in 2004.

1996

1996 - Colussi buys the Misura brand from the US multinational Heinz and enters the wellness food segment with a brand which is already well-established and very popular among consumers.

1997

This year marks the beginning of Colussi’s important industrial partnership with FoodCo, which is aimed at entering the 'merendine' (soft sweet oven-baked snacks) market.

1998

Colussi increases its production capacity for toasts and begins to export pasta, thanks to its acquisition of the Audisio brand from a leading Dutch multinational company (CSM).

1999

Colussi acquires the entire Agnesi Group (with its Agnesi, Flora and Ponte brands) from Danone which enables it to increase its share of the pasta market and enter the rice market. The transaction also involves the purchase of a licence for the Liebig brand for the Italian market, a move which gives Colussi the opportunity to enter into condiments business.

2000

To reinforce the Colussi brand, the Company acquires the control of Colussi Milano, a company founded by a branch of the family which is active in the biscuit market.

2001

The Colussi Group acquires Eurico from Cereol-Eridania Beghin-Say, thus expanding its presence in the rice market from only 'parboiled' into 'white' rice. That same year, it acquires the famous Maltagliati pasta brand, the leading imported pasta in Russia.

2004

The Colussi Group buys Sapori di Siena with its brands Sapori Siena 1832, Pepi, Tinti, Parenti and Vialetto. With this acquisition, the range of products offered by the Colussi Group now includes traditional Tuscan confectionary products and fine pastries.

2006

Colussi buys Albea 90, a company specialized in the industrial production of bread.

2007

Colussi takes over Pangram to boost its presence in Eastern European pasta markets. That same year, it signs an important agreement with Del Monte Europe Ltd for the exclusive marketing of canned fruits and fruit drinks through modern sales channels in Italy.

2009

Colussi launches the CI Group, a joint venture with the Russian company Infolink, with the ambition of consolidating and increasing its position on the Russian and neighbouring markets.

1996

1996 - Colussi buys the Misura brand from the US multinational Heinz and enters the wellness food segment with a brand which is already well-established and very popular among consumers.

1998

Colussi increases its production capacity for toasts and begins to export pasta, thanks to its acquisition of the Audisio brand from a leading Dutch multinational company (CSM).

2000

To reinforce the Colussi brand, the Company acquires the control of Colussi Milano, a company founded by a branch of the family which is active in the biscuit market.

2004

The Colussi Group buys Sapori di Siena with its brands Sapori Siena 1832, Pepi, Tinti, Parenti and Vialetto. With this acquisition, the range of products offered by the Colussi Group now includes traditional Tuscan confectionary products and fine pastries.

2007

Colussi takes over Pangram to boost its presence in Eastern European pasta markets. That same year, it signs an important agreement with Del Monte Europe Ltd for the exclusive marketing of canned fruits and fruit drinks through modern sales channels in Italy.

1997

This year marks the beginning of Colussi’s important industrial partnership with FoodCo, which is aimed at entering the 'merendine' (soft sweet oven-baked snacks) market.

1999

Colussi acquires the entire Agnesi Group (with its Agnesi, Flora and Ponte brands) from Danone which enables it to increase its share of the pasta market and enter the rice market. The transaction also involves the purchase of a licence for the Liebig brand for the Italian market, a move which gives Colussi the opportunity to enter into condiments business.

2001

The Colussi Group acquires Eurico from Cereol-Eridania Beghin-Say, thus expanding its presence in the rice market from only 'parboiled' into 'white' rice. That same year, it acquires the famous Maltagliati pasta brand, the leading imported pasta in Russia.

2006

Colussi buys Albea 90, a company specialized in the industrial production of bread.

2009

Colussi launches the CI Group, a joint venture with the Russian company Infolink, with the ambition of consolidating and increasing its position on the Russian and neighbouring markets.

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