Urbani Tartufi

THE URBANI FAMILY, SIX GENERATIONS DEDICATED TO TRUFFLES WITH LOVE AND PASSION

The story of Urbani Truffles starts with Constantine Urbani in 1852, he began exporting fresh truffles from Italy to France which ultimately created the Urbani business that has been growing ever since. Exports quickly expanded to other countries such as Germany, Switzerland and other regions of Italy. Constantine’s heir was Paulo Urbani Senior who would later be followed by Carlo Urbani. Carlo, with the invaluable help of his wife Olga, not only became a pioneer of truffle cultivation in Italy but also a great entrepreneur who reorganized his company by putting the focus on his beloved truffle hunters and creating the internationally prominent company the world knows today.

Since the beginning; Urbani's passion and love for truffles has been the sole component that keeps everyone at Urbani driven for success. Paolo and Bruno Urbani; Olga and Carlo senior’s sons, are the fourth generation of the family. They have been able to combine technological innovation and the most genuine tradition in a flourishing, family-run industry. Paolo Urbani, who really succeeded in giving the family jewel a new face, was also appointed “Cavaliere del Lavoro” for making the truffle a feather in the cap of the Italian market, a product popular all over the world. Since Bruno Urbani shifted from his significant positions in the industrial and banking corporations of Italy, he has been leading the group. He is now completely devoted in being a precious teacher for future generations.

The current Urbani generation, Olga, Carlo and Giammarco, developed important International branches, the Truffle Museum, the Truffle Academy and the Urbani Travels&Tours.Olga, Paolo’s daughter, directs the following departments with resolution and passion; the administration, public relations, corporate image, and legal & corporate affairs of Urbani and its subsidiaries.

Giammarco, Bruno’s son, already a successful entrepreneur, now leads the marketing department in Italy and other International markets including the United States and he keeps his eye on any other emerging markets.

It is his intuition to expand to the world of mushrooms, inaugurating the Urbani Mushroom Division. Carlo, Bruno’s son, tirelessly leads the foreign and Italian markets, assuring the efficient and widespread distribution of fresh and preserved products. Luca and Francesco Loreti, Olga’s sons, are the company’s sixth generation. Luca, under the careful guidance of his uncle Carlo, has been working for several years in international marketing. Francesco, (21 years old) has started his career in the field of fresh truffles, and has now moved on to his first major project: truffle cultivation. He still continues to work with incredible enthusiasm in both Italian and International sales of Urbani Mushrooms, under the excellent guidance of his uncles Giammarco and Bruno. Ginevra Urbani, Giammarco’s daughter, who is only three, cries when she has to go home after visiting the company, a sign that the family truffle conquers anyone who meets the fascinating flavor of this “family affair”.